Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 54 seconds. Contains 551 words. Was this email forwarded to you? Get yours: Subscribe here.​

Hey Reader ,

You know your work transforms people's lives, so why aren't you booked solid? The answer might surprise you.

99% of the time it's because you aren't being S P E C I F I C enough about the transformations you deliver.

You end up using the same vague buzzwords everyone else does:

"confidence," "freedom," "passion," "purpose"

Which only attracts unaligned clients who don't actually understand your value.

So what do you do instead? Get hyper S P E C I F I C!

❌ Feel more confident

✅ Strut into the boardroom like you own the place

❌ Find your purpose

✅ Wake up each morning with a spring in your step because you're actively working towards your life goals, feeling unstoppable.

See the difference?

Specificity is KEY when communicating the power of your offer.

So ditch the vague buzzwords, because they don’t encourage anyone to hire you. And instead get crystal clear on exactly how your services transform your ideal clients' lives.

If you do that, I'm betting you start drawing in the clients that most align with your offer.

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Recommended Read 📚

Imagine being on a first date and hearing, “Nice to meet you. Will you marry me?” Would you answer, “YES?” Probably not. Marketing your business is like dating. Learn the three essential tools for attracting and enticing potential clients at the top of your marketing funnel

​How a Strategic Marketing Funnel is Like a First Date​

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Tool Tip 🛠️

Turn your long-form videos into shareable clips for social media, complete with metadata, subtitles, and more.

Automatically convert videos into social posts, SEO blogs, and other written content to beef up your marketing

​Video Tap is currently offering a lifetime deal on AppSumo.

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Tiny Websites, Big Impact – Launch Announcement!

Exciting News! 📢

Need a professional online presence but don't want the hassle and expense of a full-blown website?

Introducing Tiny Sites, Small but Mighty!

These beautiful one-page websites are designed to:

• Showcase your brand: Put your best foot forward with a polished design.
• Establish credibility: Instantly boost your professional image.
• Own your digital presence: Don't rely on social media alone!
• Grow with you: Easily expand into a full website when you're ready.

If you're looking for a smart, budget-friendly way to make a big impact online, a Tiny Site is the perfect solution.

EXPLORE TINY SITES

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Wondering what inspired me to craft an entirely new offer like Tiny Sites?
​
So many incredible solopreneurs and service providers I see on LinkedIn relying only on social media platforms for their online presence. Seeing this, it made sense to create an entry level offer to help these amazing folks STOP relying on rented space and begin to own their online presence with a website.

So as a closing thought nugget for you – don't be afraid to look at current trends and needs and craft an entirely new offer to help meet that need!

Thanks for reading. Until next month.

Yael

I ❤️ LOVE REFERRALS

It's my favorite way of getting new clients.
So anyone you know needing a website or brand revamp.
Please send them my way.
In appreciation.