Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 4 minutes. Contains 690 words. Was this email forwarded to you? Get yours: Subscribe here.​

Hello Reader,

I’ve talked a lot recently about my journey to Substack and my deep craving for a more authentic, human-centered relationship with how I show up online. It’s about writing and connecting for the love of it, not just to please an algorithm.

Which naturally led me to revisit a crucial element for any business, your brand.

But what is it really? Is it just your logo, your color palette, or the design of your website?

Does it only matter for big companies — like Nike, Apple, or Airbnb?

Or is it foundational for growing your business, no matter its size, especially in our AI content saturated world?

The Race to the Algorithmic Bottom

The sheer number of AI tools bombarding us can feel overwhelming. It seems everywhere you turn, the voices shout:

• "Have you checked out this new AI tool?"
• "If you don’t incorporate AI right now, you will be left behind!"

And what's the end result if everyone jumps on the same bandwagon, using the same tools in the same way? You risk sounding just like everyone else. The AI race, if not approached thoughtfully, can quickly become a race to the bottom, where genuine distinction is lost in a sea of sameness.

But what if standing out, truly connecting, is less about the tools you use and more about the humanity you bring to what you create?

I explored this question — specifically how brands build connections by tapping into human emotions, not just fleeting tech trends — in a recent Substack article. I also share a simple, yet powerful, exercise to help you root your brand in a single emotion.

Read the full article, "Why Your Brand (Still) Matters in the Age of AI".

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Recommended Reads 📚

Substack is a great community but why not extend that to Google?! This practical article, 'Getting Your Substack Indexed on Google Search', walks you through the essential steps to get your Substack content indexed and found by a wider audience.

On a more personal note, what if you're afraid to be powerful because the first time you felt power, it hurt you? 'The Hidden Cost of Rejecting Your Power' is a deep, personal exploration of why we choose to be small and powerless rather than stand in our own power and sovereignty.

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Tooltips 📷

Writing — Do you dream of taking a vacation just to write? No distractions, just you and your pen and paper (uhh, I mean laptop 😊). If that's not possible right now, then try Typora, a truly minimal writing app that allows you to focus on, well, your writing!

Community — This looks SO good and I'm excited to be setting this up soon for a new client. The best-looking community, courses, and coaching plugin for WordPress. Check out Fluent Community.

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It's been a challenging month for me and my family, as we recently said goodbye to my beautiful niece, Alivia. She was tragically and suddenly taken from us at the tender age of 29. Alivia, the only person I had the privilege of witnessing come into this world.

Grief has a way of opening doors within us, sometimes to places we’ve long kept closed. And her passing has inspired me to write more personally.

I’m currently working on a piece titled "Alivia's Ring," which will weave together her life and her place within our family's story, exploring themes of love, loss, and the threads that connect us. This is a deeply personal piece that I'll be sharing on my Substack once it feels truly ready.

It perhaps goes without saying, but it's a truth that bears repeating, especially now: love those you love, and let them know (truly and often) how much they mean to you.

Until next month,

Yael

I ❤️ LOVE REFERRALS

It's my favorite way of getting new clients.
So anyone you know needing a website or brand revamp.
Please send them my way.
In appreciation.