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Pixel Wise

My monthly newsletter is about building a brand with soul. Each letter explores intentional, authentic strategies to help you build a digital presence that is a true extension of you.

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A little Pixel Happy news (and a big thank you)

Hello Reader, I'm writing to you today not just as a client, but as a partner in this wild journey of building a business with soul. Over the past few months, I've been quietly undertaking the very same process that we went through together. I finally took my own advice and invested the time to get my own messaging crystal clear, to align every word and every page on my website with the work I truly believe in. It was a deep dive into the very depths of my soul, and I’m so happy with the...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 1 minute, 52 seconds. Contains 372 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, As you may have noticed, I didn't send my regular monthly newsletter this month. I've been in a deep, reflective mood — sifting and sorting in my own life and in my business. Perhaps it’s an appropriate and subconscious mood shift as we head into the Jewish new year, Rosh Hashana, which begins...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 4 minutes. Contains 649 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, Will the hand-crafted website, built with human hands and filled with human words to solve profound human challenges, become a relic of the past? I’ve tried to be slow and strategic in my use of AI, to hold fast to my humanness — my heart, my passion, my values. It’s a journey I know many of you are on...

Hello Reader, It's okay to break. I did recently. In a doctor's office, in front of my mother, a doctor, and a nurse, I came completely undone. Years of caretaking, loss, and the weight of the world just cracked me wide open. And like Humpty Dumpty, I knew that all the king's horses and all the king's men couldn't put me back together again. At least, not the way I was before. For a while, I had no energy or vision for work or even life. I wondered if it was time to just quit, retire, and...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 4 minutes. Contains 620 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, A recent client conversation reminded me of a truth too many business owners overlook — a website can’t fix a business that struggles to get in front of the right people. One of the questions I ask during my discovery calls is, why now? Why are you looking to invest in your website right now? The answer...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 4 minutes. Contains 690 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I’ve talked a lot recently about my journey to Substack and my deep craving for a more authentic, human-centered relationship with how I show up online. It’s about writing and connecting for the love of it, not just to please an algorithm. Which naturally led me to revisit a crucial element for any...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 6 minutes. Contains 1002 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, There's a question that’s been quietly lingering in my mind, a gentle whisper asking: Can I market my work in a way that feels kind, aligned, and true? Can I attract clients by being more of myself, not less? The question likely stems from my two-year journey on LinkedIn, where I invested deeply,...

Pixel Wise: Nurture Your Business through Smart Website Strategy Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, For a while now, I’ve been sharing ideas, strategies, and reflections on building an authentic online presence. Writing these newsletters has been such a meaningful way to share my thoughts with you, and I’m so grateful you’ve been along for the journey. That said, newsletters have always felt a little one-sided. I’ve missed the chance to hear from you and...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 4 minutes, 35 seconds. Contains 987 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, Can I be really honest? I have a complicated relationship with social media. I love the connections, the learning, the interaction. But I absolutely hate the constant formulas, the push to write for algorithms, and the endless cycle of self-promotion. It all feels so forced — like part of some...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 3 minutes, 59 seconds. Contains 789 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I know I may sound like a broken record — how many times can I highlight the importance of connection, community, and relationships in building your online presence?! A few weeks ago, I was chatting with Candice Van Dertholen on our LinkedIn Live, and I remember saying to her, "I wish I could...