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Pixel Wise 120 — Kicking Off 2025 with Authenticity & Inspiration
Published 28 days ago • 3 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy
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Hello Reader,
Welcome to 2025! I hope the holidays treated you kindly and you've stepped into the new year feeling refreshed and inspired.
For me personally, I took an intentional break from business planning and strategizing over the last couple of months. Instead, I focused on my "day-to-day" activities and took some time to reflect inwardly. This pause allowed me to reconnect with myself and realign with how I want to show up in both my business and my personal life.
My commitment for 2025 is to follow my own guidance, intuition, and wisdom, drawing from my extensive 20+ years experience as a web designer and brand strategist.
So, what does this mean for this newsletter? You can expect a more personal, intimate, and human touch, all while exploring how to show up in business and online as your authentic self.
Now, let's dive into the key takeaway I want to share with you regarding your copy and online messaging.
We often hear that our website and messaging should be all about the reader. I've even said that myself! But in reality, making it all about them is the second step.
The first step is to make it all about you.
Don’t worry, I’m not suggesting you ignore your audience. The point is to ensure that whatever you say or do aligns with YOU – your values, philosophies, perspective, and personality. Without this deep groundedness in your identity, you won’t have the conviction needed to make your message resonate with your audience on a deeper level.
Because you can’t truly connect with your people if you’re busy censoring the essence of who you are or trying to fit yourself into the latest pre-made marketing mold.
With that in mind, I want to introduce you to Candice E. Van Dertholen, an energy healing practitioner on LinkedIn who truly embodies authenticity. Her presence and engagement are inspiring and effective in connecting with her audience, showing that aligning our online presence with our true selves can have a profound impact.
Candice's work reflects her commitment to self-love and self-understanding, which she beautifully integrates into her healing practices. Her LinkedIn posts and interactions with others demonstrate her genuine passion for helping others.
And I’m thrilled to announce that Candace and I will be hosting a LinkedIn Live session in February. This will kick off an ongoing monthly series where I'll chat with different holistic practitioners about their unique approaches, insights, and how they integrate their authentic selves into their work.
Get ready for some inspiring conversations and valuable takeaways. I'll keep you posted on the details, so stay tuned!
Recommended Reads 📚
Discover how your personal narratives can shape your professional journey and why it's crucial for women in business to share their success stories to overcome invisibility and connect with potential clients. "Pick me! Pick Me! Pick Me" by Michele Lashley.
Dive into the new year with a refreshed mindset. Alex Mathers' article, "20 Mental Upgrades for a New Year," offers practical tips to enhance your focus, happiness, creativity, and resilience, ensuring you start the year on the right foot
Tooltips📷
For all you Canva users, have you jumped into video editing with Canva? Here’s a great guide to get started.
Discover and create the best LinkedIn content. Kleo is a free browser extension that helps you easily consume and create content on LinkedIn.
Welcome to Winter 🌨️ Yea, I know I ended last month's newsletter with "Welcome to Winter" but I'm still waiting for it to show up! I could use some snow — that pure white dream stuff that seems to clean and purify everything! But with or without snow, I'm genuinely happy with a new year filled with possibilities, new connections, and fresh inspiration.
Wishing you abundant opportunities for growth, meaningful connections, and moments that inspire you to embrace your authentic self.
Stay warm, stay inspired.
Until next month,
Yael
I ❤️ LOVE REFERRALS
It's my favorite way of getting new clients. So anyone you know needing a website or brand revamp. Please send them my way. In appreciation.
Learn how to create content for your website that captivates and converts. I’ll share creative content strategies to help you clarify your message, increase audience engagement, and drive business growth.
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