Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes,30 seconds. Contains 490 words. Was this email forwarded to you? Get yours: Subscribe here.​

Hello Reader,

I’m surrounded by really smart people — my clients, coaches, teachers, and now some amazing content creators on LinkedIn. So I always feel like I’m close to the pulse of what’s going on digitally — trends, changes, new platforms, etc. And while I love to learn about what works, I’m also always questioning.

For example, years ago, I transitioned from the manipulative 'Pain-Agitate-Solution' copywriting framework to one focused on understanding your audience — my own version of 'Empathy, Possibility, Opportunity.'

But even understanding isn't enough anymore.

Because people don’t spend money just for promised outcomes. Instead, they’re influenced by whose approach resonates most deeply. Notice how many people promise to help you make $10k/month, drop 10kg in 90 days, or 10X your conversion rate.

Making these promised outcomes easily traded commodities.

So you have to go deeper. Share your process, your unique way of thinking, your values, your personality — all in relation to the problem you solve.

This is how you differentiate yourself.

In other words, stop just making promises. Start showing yourself — your unique process, your values — in everything you do.

This is the new branding currency.

To see this in action, look at the website of my long-time client, Deborah Donndelinger. A seasoned holistic practitioner with a thriving practice, Deborah has always taken the high road in her messaging and branding.

Her copy resonates with readers through genuine human connection, avoiding the usual marketing hype. It’s simple, heartfelt language that makes readers feel seen, understood, and empowered to move forward.

So when you consider your own brand messaging, do you see yourself inside?

If not, how might you infuse more of your authentic self into your brand messaging to connect deeper and brand stronger?

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Recommended Reads 📚

Read Find Your Authentic Voice to discover how a brand voice fueled by emotion, storytelling, and empathy creates deeper connections with your ideal holistic health clients.

For those of us over 50, we have a secret weapon. Leverage your decades of experience into a compelling narrative that builds trust, inspires others, and fosters deeper connection. Read Your Story, Your Brand.

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Tooltips 📷

Notes: This looks like fun. Turn your notes into visual mind maps. Try NoteLand for free.
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​Video to Blog: If you're creating YouTube videos, why stop there? Repurpose your video content into polished SEO articles with the simple push of a button. Video to Blog (Lifetime deal on Appsumo).

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Visual Guide to Substack

If you've been considering Substack, this $39 visual guide offers a step-by-step approach to help you master the platform, from setup to growth

While you could figure Substack out on your own, this guide promises a faster, easier route. Kim Doyal's reputation for quality makes this a no-brainer. Check out the Visual Guide to Substack.

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Fall to Winter 🍂 🌨️

I hope you've had a chance to savor the beautiful fall colors before winter sets in. Things have been colorful (and busy!) for me and while I didn't quite meet my goal of launching Chava's new social media offerings this month, I'm making good progress. Stay tuned for updates next month!

Thanks for reading. Until next month.

Yael

I ❤️ LOVE REFERRALS

It's my favorite way of getting new clients.
So anyone you know needing a website or brand revamp.
Please send them my way.
In appreciation.