Hey Reader ,

You may find it crazy that I — being a web designer and someone who loves creating beautiful websites — tell my clients:

Your copy, messaging, and content is key to a successful website, not the design. The design's sole purpose is to support and enhance the message.

And the biggest challenge for my clients when working through their initial brand strategy is they skim over the IMPACT of what they do.

They focus on features rather than the ripple effect of their offers.
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The key mistake is thinking:
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↳ People buy the course.
↳ People buy the session.
↳ People buy the service.
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They don't; they buy transformation, the end result.
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They buy what happens after all the work is DONE.
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After working with you.
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So instead of saying:
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❌ Get more dream clients
❌ Boost your monthly revenue
❌ 10x your conversion rate
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Tell them what their life will look like after they’ve accomplished these things.
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𝗦𝗣𝗘𝗟𝗟 𝗜𝗧 𝗢𝗨𝗧
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Because they don’t really want more clients or monthly revenue:
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↳ They want to enjoy their work and the people they work with.
↳ They want more monthly revenue, so they can take care of their family and have time for their kids.
↳ They want optimized systems in place that produce results, so they aren’t scrambling and wasting time trying to figure out what works.
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So, when working on your copy and messaging, keep digging until you find the 𝗧𝗥𝗨𝗘 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡.

Recommended Reads 📚

A must read for 2024. Marketing is always evolving and changing (part of what makes it fun), but it’s time to think outside the blog. RIP Inbound Marketing​

​How to Get More Email Subscribers (Fast and Easy) - Basic strategies and how to implement them.

Tool Tip 🛠️

Wish you had an AI-powered video editor that could remove filler words, generate captions, and turn your content into viral, bite-sized chunks?

Say hello to Hipclip. Currently on Appsumo with a lifetime deal.

Writing tip ✍️

And now a word from our sponsor, Mr. Long-Form Social Media Writing GURU:
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While proper grammar is always important, long-form social media writing often benefits from strategically bending the rules.

↳ Short, punchy sentences ➡️ for better readability.

↳ Even the occasional incomplete sentence (gasp!) ➡️ for emphasis or a conversational tone.

But remember, strategy is key. Know the rules before you break them.

Are you as happy as I am that spring's arrived? I've already planted dozens of seeds for a cucumber, tomato, kale, and lettuce mid summer harvest, and can't wait to see them begin to sprout.

A sign that new beginnings happen ever after a cold, dark winter.

Speaking of new beginnings, I've been hard at work on a brand new offering. If you don't have a website yet and need one, this is honestly the best entry-level solution for getting a website up and running.

Yes, I can honestly say that about something I've created! :)

Details soon.

Thanks for reading. Until next month. 👋

Yael

I ❤️ LOVE REFERRALS

It's my favorite way of getting new clients.
So anyone you know needing a website or brand revamp.
Please send them my way.
In appreciation.