Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 54 seconds. Contains 551 words. Was this email forwarded to you? Get yours: Subscribe here.​

Hey Reader ,

I know I've been talking a lot about the copy and content on your website lately, and that's because it's so important! But there are other elements that matter too, so let's take a quick look at some common website mistakes to avoid:

❌ Making it all about you: Putting the focus on your credentials, educational background, and personal journey.

❌ Content overload: Overwhelming visitors with too much information, making it hard for them to focus.
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❌ No clear direction: Failing to provide a clear goal or call to action, leaving visitors unsure of their next steps.
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❌ Cheesy stock imagery: Relying on generic visuals that don't resonate with your brand or audience.
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❌ Vague and overused language: Falling into the trap of using boring phrases like "find your purpose" or "live authentically" without providing tangible meaning.

Here's a better approach:

✅ Center your site around your ideal client: Address their pain points, desires, and aspirations. Paint a vivid picture of how their lives can be transformed by working with you.
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✅ Optimize your content: Make it easy to read and digest. Break up large blocks of text with bullet points and use white space strategically.
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✅ Define your goal: What do you want visitors to do on your site? Guide them towards a specific action, whether it's booking a call, signing up for your newsletter, or purchasing a product.

✅ Choose high-quality imagery: Select images that resonate with your brand and evoke emotion in your audience. Avoid generic stock photos and consider investing in professional brand photography if possible.

✅ Use compelling messaging: Craft emotive language that speaks directly to your dream clients' desires and pain points. Forge a deep connection that inspires them to take action.
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If this sounds like a LOT…
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I understand.
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Building a website that connects with your ideal clients and grows your client base is a big endeavor!

If you're curious about how I can help, I'm always here for a chat.

BOOK A FREE 30-MIN CALL

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Recommended Reads 📚

Brand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a paragraph long. My question back always is: can you tell me that without reading the slide? "How to be clear with your brand positioning."​

How much content do you really need to create? “How Much Content Is Enough? Happily Stop Trying to Appease the Platforms.”​

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Tool Tips 🛠️

SEO: Describe your business, input seed keywords, or describe the keywords you want; AI does the rest. Try Rankify free here.​

Video: This is a fun one. Oh, and also useful! Wideo is a web-based video creation platform that lets you produce animated videos and presentations quickly, and it's on AppSumo right now with a lifetime deal.

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It's summer. It's hot. Guess we all wanted that a few months ago :)

Stay cool and hopefully enjoy a summer vacation.

Thanks for reading. Until next month.

Yael

I ❤️ LOVE REFERRALS

It's my favorite way of getting new clients.
So anyone you know needing a website or brand revamp.
Please send them my way.
In appreciation.