Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 37 seconds. Contains 497 words. Was this email forwarded to you? Get yours: Subscribe here.​

Hey Reader ,

Did you watch the Olympics? I confess, I didn't, but I did read an article recently about one of the ads.

The ad campaign told the stories of Ukrainian athletes, each of whom had to put their Olympic dreams on hold to fight in their country’s ongoing war with Russia. But here’s the heartbreaking twist—each athlete was killed in the war and will never compete again. The ad’s “narrator” was an AI-generated deep fake, and the visuals AI generated.

What the article talked about, though, wasn't the tragedy itself, but how the ad's spectacular visuals overshadowed the call to action at the end.

This is a classic example of what is called the The Vampire Effect. The campaign's goal, to raise money, was eclipsed by the mesmerizing AI-generated visuals; very few people even noticed the call to action at the end.

So what happens when everything is universally spectacular?

Where everyone can create content as captivating as an Avengers movie or write with the seasoned expertise of a 50-year veteran copywriter, all from a laptop and with very little past experience required.

You don't have to imagine anymore; that is what AI is bringing and it's coming fast!

And my guess is, in a world saturated with spectacular, we will crave the small, the handcrafted, the human, even more.

A genuine emotion, a raw and honest story, a connection to something real — is what will truly captivate us, not the flawless AI creations.

So, I encourage you to think about how you can stand out in your messaging and marketing not by being louder, but by being more you.

Because cutting through the noise isn’t about being the most spectacular; it’s about being real, relevant, and resonant.

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Recommended Reads 📚

In case you need a reminder of what makes us humans so special, read Staying Human in an AI World

And then to bring that humanness into your writing, check out How to Write Like a Human, Wholeheartedly​

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Tool Tip 🛠️

I have some free tools for you this month, easily accessible to most:

Earth, air, water – nature!

It's easy to get caught up in the hustle and forget to nurture ourselves.

So why not take time to go outside, ground yourself, breathe deeply, and connect with nature's beauty. Watch a sunrise, swim in the ocean, and trust that your hard work will pay off.

Feeling stuck? Here's my go to all time favorite "release and let go" video::

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Wishing you a smooth transition into fall and renewed vigor for these last months of 2024.

Thanks for reading. Until next month.

Yael

I ❤️ LOVE REFERRALS

It's my favorite way of getting new clients.
So anyone you know needing a website or brand revamp.
Please send them my way.
In appreciation.