Hey Reader ,

Want a website that practically reads your visitors' minds?
​
Here's how: anticipate their questions and weave the answers directly into your website copy instead of hiding them in a separate FAQ page.

Some questions do belong in a dedicated FAQ:

• Do you offer a refund?
• Is there a money-back guarantee?
• How do you get a refund?
• How long will I have access to the course materials?

…or any other information that is not a direct deal breaker but can ease a common uncertainty for a prospect and give them a final nudge.

But fundamental questions about your business, like

• What do you offer?
• Whom are your services for?
• Why choose you?
• How much does it cost?

... or any other information that has a major influence on your prospects’ buying decision should be present in your main website copy.

Example:

Instead of a "How long is the course?" FAQ, incorporate the answer naturally:

By strategically integrating this information within your main content, you create a smoother, more user-friendly experience that reduces the need for a lengthy FAQ section.

In short:

Does not belong to FAQ: crucial information directly influencing buying decisions.

Belongs to FAQ: additional information that is not a direct deal breaker for most but addresses a super-specific but common uncertainty/objection.

Recommended Reads 📚

Defining your brand in just a few words can be surprisingly challenging. This article helps you uncover the right words to truly represent your online presence — A bit about branding.

It's coming, best prepare for how to thrive with the avalanche of AI generated content. How to thrive with AI content creation despite a predicted 25% drop in web traffic by 2026​

A little tooltip variation: Free Stock Photography 📷

I know. We all dream of having that professional photo shoot so all the images on our website can be 100% custom ....

But, not all small business owners can afford those fancy photographer's price tags. Plus, have you seen the quality of today's smart phones?

So, here are my top 5 sites for 100% free stock photography to help make your site look irresistibly good!

1. ​Unsplash – Best website to download quality free photos. Image credit is not required but appreciated.
2. ​Picjumbo – Vibrant & professional photos for blogs and website visuals.
3. ​Gratisography -Quirky, creative stock images that add personality to your content.
4. ​Splitshire – Artistic, mood-driven photography for unique brand storytelling.
5. ​Kaboomics – Stylish, lifestyle-oriented images ideal for social media and blogs.

Exciting Announcement 🎉 📢

I'm excited to announce a new partnership with social media expert Chava Scheinowitz. With over 17 years of experience in digital marketing, Chava helps small businesses connect with their audience through creative and enjoyable social media strategies.

Chava will be available to my web design clients after their site launch, and others can access her services through consulting packages offered by Pixel Happy Studio.

I'll be sharing all the details in the next few weeks, so stay tuned!

Thanks for reading. Until next month.

Yael

I ❤️ LOVE REFERRALS

It's my favorite way of getting new clients.
So anyone you know needing a website or brand revamp.
Please send them my way.
In appreciation.