profile

Pixel Wise

Learn how to create content for your website that captivates and converts. I’ll share creative content strategies to help you clarify your message, increase audience engagement, and drive business growth.

Featured Post

Pixel Wise 122 — Connect the Dots, Connect the Hearts

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 3 minutes, 59 seconds. Contains 789 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I know I may sound like a broken record — how many times can I highlight the importance of connection, community, and relationships in building your online presence?! A few weeks ago, I was chatting with Candice Van Dertholen on our LinkedIn Live, and I remember saying to her, "I wish I could...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 1 minutes,30 seconds. Contains 300 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, Have you ever wondered if genuine connection, rather than constant selling and self-promotion, can actually be the key to organic growth? Candice Van Dertholen and I connected on LinkedIn just three months ago. I reached out because I was struck by her authentic presence and desire to help...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 3 minutes, 40 seconds. Contains 780 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, We hear it all the time: Build your email list! Heck, even I say it. Unfortunately, an email list by nature is a one-sided conversation with you talking to countless faceless names. Just like I'm doing here! But what if you could transform that list into a dynamic, living community? That's...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 3 minutes, 28 seconds. Contains 728 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, Welcome to 2025! I hope the holidays treated you kindly and you've stepped into the new year feeling refreshed and inspired. For me personally, I took an intentional break from business planning and strategizing over the last couple of months. Instead, I focused on my "day-to-day" activities...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 1 minutes,30 seconds. Contains 300 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I decided to send an extra email this month to say thanks for being a part of my newsletter this year. I'd also like to thank all of you who reply to these emails and create two-way conversations. I've had some really interesting conversations and learned more about how I can help others as a...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes,30 seconds. Contains 490 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I had a lengthy email prepared for this final newsletter of 2024, but I decided to change course. Because I want to end the year on a note of gratitude that relates to your business. Let me start with a question: Do you know the “lineage” of your clients? Since building my WordPress design and...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes,30 seconds. Contains 490 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I’m surrounded by really smart people — my clients, coaches, teachers, and now some amazing content creators on LinkedIn. So I always feel like I’m close to the pulse of what’s going on digitally — trends, changes, new platforms, etc. And while I love to learn about what works, I’m also always...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes,50 seconds. Contains 553 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , Want a website that practically reads your visitors' minds? Here's how: anticipate their questions and weave the answers directly into your website copy instead of hiding them in a separate FAQ page. Some questions do belong in a dedicated FAQ: Do you offer a refund? Is there a money-back...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 37 seconds. Contains 497 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , Did you watch the Olympics? I confess, I didn't, but I did read an article recently about one of the ads. The ad campaign told the stories of Ukrainian athletes, each of whom had to put their Olympic dreams on hold to fight in their country’s ongoing war with Russia. But here’s the...

Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 37 seconds. Contains 493 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , In the last 12-24 months, many have declared the death of SEO, but is this true? I don't think so, but I do believe our traditional content marketing approach is. Why? Because Google is no longer the primary or largest source of information consumption on the web. Instead: Social media is where...