Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes,30 seconds. Contains 490 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I had a lengthy email prepared for this final newsletter of 2024, but I decided to change course. Because I want to end the year on a note of gratitude that relates to your business. Let me start with a question: Do you know the “lineage” of your clients? Since building my WordPress design and...
22 days ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes,30 seconds. Contains 490 words. Was this email forwarded to you? Get yours: Subscribe here. Hello Reader, I’m surrounded by really smart people — my clients, coaches, teachers, and now some amazing content creators on LinkedIn. So I always feel like I’m close to the pulse of what’s going on digitally — trends, changes, new platforms, etc. And while I love to learn about what works, I’m also always...
about 2 months ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes,50 seconds. Contains 553 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , Want a website that practically reads your visitors' minds? Here's how: anticipate their questions and weave the answers directly into your website copy instead of hiding them in a separate FAQ page. Some questions do belong in a dedicated FAQ: Do you offer a refund? Is there a money-back...
3 months ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 37 seconds. Contains 497 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , Did you watch the Olympics? I confess, I didn't, but I did read an article recently about one of the ads. The ad campaign told the stories of Ukrainian athletes, each of whom had to put their Olympic dreams on hold to fight in their country’s ongoing war with Russia. But here’s the...
4 months ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 37 seconds. Contains 493 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , In the last 12-24 months, many have declared the death of SEO, but is this true? I don't think so, but I do believe our traditional content marketing approach is. Why? Because Google is no longer the primary or largest source of information consumption on the web. Instead: Social media is where...
5 months ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 54 seconds. Contains 551 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , I know I've been talking a lot about the copy and content on your website lately, and that's because it's so important! But there are other elements that matter too, so let's take a quick look at some common website mistakes to avoid: ❌ Making it all about you: Putting the focus on your...
7 months ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 54 seconds. Contains 551 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , You know your work transforms people's lives, so why aren't you booked solid? The answer might surprise you. 99% of the time it's because you aren't being S P E C I F I C enough about the transformations you deliver. You end up using the same vague buzzwords everyone else does: "confidence,"...
8 months ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 2 minutes, 58 seconds. Contains 599 words. Was this email forwarded to you? Get yours: Subscribe here. Hey Reader , You may find it crazy that I — being a web designer and someone who loves creating beautiful websites — tell my clients: You can have a beautiful website, life-changing services, a pretty logo but it means nothing unless your website is strategically designed to convert. Your copy, messaging,...
9 months ago • 2 min read
Pixel Wise: Nurture Your Business through Smart Website Strategy Estimated read time: 3 minutes, 48 seconds. Contains 760 words. Hey Reader , I did the thing I talked about last month —the photoshoot. It went great and Sarah made it fun, like hanging out with a friend. Thanks for for all your well wishes and the good photo shoot vibes. Now, let's talk about your website and how you can improve it with two easy fixes. Both related to how you format your text. 1 - Don't center text that's...
10 months ago • 2 min read